Morgan & Morgan
2016-2017
What if Google were a law firm? When the largest personal injury law firm in the U.S. set out to become the 21st century law firm, they needed their brand, TV ads, and web presence to reflect their passion for technology and efficiency.
As Digital Brand Manager at Morgan & Morgan, I spearheaded the rebranding project and worked side by side with the graphic designer, back-end developer, and front-end developer over the course of a year for the rebuild of the website.
For The People App
When they launched their app in 2018, I was hired as the Copywriter to deliver all in-app copy, App store copy, and optimize using SEO best practices. I worked closely with the designer to ensure UX flowed smoothly and logically.
Videos
Deaf & Disability Rights: 351K Views
Morgan & Morgan launched a new practice area for ADA lawsuits. This was the first time every they launched a practice area and promoted with just online ads - it was a huge success. I wrote the script & produced the video, working with the attorney & video editor to perfect the final product.
#YesOn2 Victory: 91K Views
Medical marijuana in Florida was a huge campaign for Morgan & Morgan and United for Care. The people of Florida voted in a landslide 71% victory to deliver compassion to hundreds of thousands of ill people in the state. This video celebrates the victory and summarizes the work John put in to get the amendment passed. I wrote the copy and chose the assets.
The Gift of Giving: 38K Views
Morgan & Morgan always gives back for the holidays. We wanted to do something new and fun for 2016, so we borrowed Santa's hat and sleigh and spread Christmas cheer to unsuspecting shoppers. I developed the concept, produced, and hand-delivered the gift cards for this video.
Eye for Trial: 17K Views
There are a lot of badass female attorneys at the firm. Women are underepresented in law, so we wanted to highlight the firm's commitment to diversity. But after sitting down and speaking to the attorneys, we realized what set them apart was their passion, not their gender. I generated the concept of this video, produced it, and flew to Atlanta for the filming.
